Leading colourant manufacturers have introduced new generation pigments that offer colour designers unlimited styling opportunities.

New consumer products such as automotive paints have been introduced with colours that change according to the angle of viewing. The colours would reflect a flowing or a streamlike effect and a shimmering effect. The colour changes would be apparent even under subdued light conditions. These colourants are based on synthetic mica with platelet crystal structure. These changes in colour bring about life in the products. Infact, some of the new colours and trends in the years to come, will provide energy, vitality, fluidity, luminosity, tranquility, sprituality or even mysticism and dualism.

This new trend will shift from automobiles to other consumer products in the near future. Infact, 2002 will see quite a many consumer products that will have living colours.

Also available are pigments which change color with light, temperature and touch.