The younger generation influences the packaging systems for many personal care products. To sell a personal care or cosmetic product, the packaging has to have a sense of newer fashion. With demographic changes, particularly in the large Asian population, the hunger for innovative packaging products is on the rise. Some of the newer trends seen in cosmetic packaging are:

	lass-like clarity in thicker molded plastic packaging products like containers or tubes. A Copolyester polymer that can be converted into glass-like clarity in thicker section has been introduced by Eastman Chemicals. The new polymer is aptly called "Glass Polymer". The containers from this glass polymer have found applications in the luxurious cosmetic packaging segment as a replacement for glass. The advantages offered by the "Glass Polymer" containers as compared to glass are very obvious - safety due to non-breakability.
	Attractive colors and color combinations are two major attributes that are essential for cosmetic packaging. GE Advanced Materials with their Visualflex resins have a very wide range of attractive colors and color combinations including the pearlescent effect, also very popular in the cosmetic industry.
	Increased aroma and perfume retention are key requirements form the new plastics materials expected to replace clear glass. The newer polymers such as copolyester provide these and hence find more usage in the cosmetic industry.