After a spectacular 1999, growth of PP seems to
be slowing down. The over capacity and weaker prices along with
higher costs of feedstock as well as energy have eroded earnings
of PP producers. Several consolidations and restructuring have taken
place in the last few years to achieve better profitability. The
major consolidations that have already taken place are:
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Formation of Basell Polyolefins by merger of Elenac, Montell and
Targor. |
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Merger of BP & Amoco. Further consolidation by acquisition
of Appryl & Solvay PP capacities. Strategic shift to PP polymer
by divestment of PP fiber and compounding business of Amoco. |
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Dow becoming an important PP player after the acquisition of UCC. |
Despite these consolidations, which are likely to continue, the
PP industry requires more efforts to become healthier in the next
few years. Larger economic plant size or minimum critical mass alone
may not be sufficient. It is essential that major efforts on newer
application developments would be required to continue the inherent
strength of PP on substitution of traditional materials as well
as the other plastics. The growth of about eight percentage that
was achieved during the decade of 90s to reach a level of almost
29 million tones consumption in 2000 is certainly not feasible without
the success of the newer markets. Catalysts driven technology that
has been at the center of PP developments so far can only tap these
newer markets.
The technologies of Metallocene and other Single Site Catalysts
could help in achieving some market share of the other applications.
Some of the newer developments that are likely to help enhancing
the growth of PP in the next five years are:
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Higher Isotactic Homopolymers and Copolymers. |
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Syndiotactic Grades |
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Improved Copolymers and Terpolymers with higher Alpha Olefins. |
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Elastomeric Grades |
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Functionalized Grades for Engineering Applications |
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Hyper branched Products. |
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Styrenic Modified Products |
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Other Functionalized Products with Acrylates/Esters
etc. |
The PP producers that will concentrate on these developments are
expected to perform better and can expect to have long-term profitability.
Otherwise the excess capacity that is likely to remain, despite
several delays and cancellation of newer projects will continue
to exert pressures on profitability of the PP producers. It is definitely
not possible to maintain the same growth that has been so far seen
in PP. To achieve even 90% of the average growth of eight percentage
over the next five years (say seven percentage), the technology
innovations in products are absolutely essential. The primary success
factor for the future is the right planning and competitive positioning
in order to excel in such a complex and intensely competitive environment.
Key to good planning is using the right and most cost-effective
technology to produce higher value enhanced performance PP products
that meet new market needs. Assessing the strategic and competitive
alternatives for polypropylene and its co-polymers will be especially
important for current producers, potential new competitors and technology
development / licensors in order to optimize business growth and
profitability.
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