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Can the Indian plastics industry set up business in China to tap the phenomenal demand?
 

During the last decade, China has grown incredibly, practically in every industrial sectors and has surpassed India by miles. Its plastics consumption has crossed over 20-22 million tonnes and still continues to grow at about 7% every year almost with the same level as that of North America, the largest consumer (about 35 million tonnes). In fact, the large domestic demand on account of huge population (1.25 billion) is a major attraction for all international players. No wonder that huge investments are being made by many renowned international organizations.

Is the huge domestic demand the sole driver for such a large foreign investment in China? The answer to this question was very well addressed by Mr. Cyrus Bagwadia, in his lucid presentation at the Annual get-together of Organization of Plastics Processors of India (OPPI) on August 31, 2002 at Mumbai. Mr. Bagwadia is the MD & CEO of Essel Propack (EP), the largest global Indian player in the field of plastic tubes having almost 25% global market share. Ep has invested about US$ 40 million and has 3 plants in China for plastic tubes. In fact, EP almost commands 55% market share in China. What emerged from his presentation speaks very highly about the Chinese government in proactive and quick support in developing the foreign investment. Additionally excellent infrastructure setup by the Chinese government not only in terms of ports, roads, industrial zones but also of financial stability and infrastructure. The low cost of finance and very stable currency are indeed the reasons for the glaring success of the Chinese government.The work ethics and dedicated, focussed labour force not only help in achieving very high productivity but bringing pride to what the nation is aimning to achieve. The bias towards modern technology setup clearly brings about excellent quality at the most competitive cost. In fact, China can offer better markets, better infrastructural support, lower capital cost and ease in exports to an entrepreneur who has a global vision and an urge to succeed. Those plastics converters who can use World class technology certainly can consider in making investments in China.

Click here for the presentation of Mr. Bagwadia and learn about his experience in China.

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